Have you ever noticed those little golden stars showing up below some websites on Google? How to Display Star Rating in Google Search Results! They’re eye-catching, aren’t they? That’s no accident — those stars are part of a special feature called “rich snippets”, and they can actually help boost your visibility and click-through rate (CTR) in search results.
If you’re a website owner, freelancer, or agency, displaying star ratings in Google Search could be a simple but powerful SEO upgrade.
In this blog, I’ll walk you through:
- What star ratings in Google Search are
- Why they matter for SEO
- How to add them using structured data (with copy-paste-ready code)
- Best practices and things to keep in mind
Star ratings are part of rich snippets, which are enhanced search results that show extra info like ratings, reviews, price, availability, etc. These snippets use structured data (also called schema markup) to help Google understand your content better.
For example:
Instead of showing just the page title and meta description, your listing can stand out visually — which usually means more clicks.
Why Add Star Ratings to Your Website?
Here’s what makes adding star ratings worth it:
- Higher Click-Through Rate: Bright yellow stars draw attention.
- More Trust: Visitors feel more confident about clicking a page with good ratings.
- Better Engagement: People stay longer on pages they trust.
- SEO Boost: Google favors well-structured content.
Whether you’re selling products, offering services, or sharing reviews, adding a rating schema gives your content an extra edge.
How to Add Star Rating Using Schema Markup
You’ll need to insert a piece of code called JSON-LD structured data into your webpage’s <head> section (or use a plugin if you’re on WordPress). This code tells Google your content includes review or product rating data.
- Here’s a Sample Code You Can Use:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Your Product or Service Name",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "100",
"reviewCount": "89",
"bestRating": "5",
"worstRating": "1"
}
}
</script>Where to Place This Code?
Paste this code into the <head> section of your HTML page. If you’re using WordPress, you can use plugins like:
- Rank Math
- Yoast SEO (with Schema Pro)
- WPCode – Insert Headers and Footers
These plugins allow you to insert custom schema markup without touching your theme files.
Validate Your Schema (Important Step!)
After you add the code, you need to check if Google can read it properly. Here’s how:
- Go to Google Rich Results Test
- Paste your page URL (or the code snippet)
- Click "Test URL" or "Test Code"
- Look for any errors or warnings
If everything’s okay, you’ll see a confirmation like:
“Page is eligible for rich results.”
- Success!
Tips for Best Results
- Make sure your content actually includes reviews or testimonials on the page.
- Don’t fake your ratings. Google’s spam algorithms are pretty smart.
- Add this to your product pages, service pages, or course landing pages — wherever reviews are relevant.
- Consider using other schema types like:
- @type: Service
- @type: LocalBusiness
- @type: Course
depending on your website niche.
Final Thoughts
Adding star ratings in Google Search isn’t some magic trick — it’s a smart SEO strategy that boosts credibility and visibility. With just a few lines of code, you can make your site stand out and attract more clicks.
If you’re running a business or managing client websites, implementing structured data for star ratings is a quick win with long-term benefits.
Need help implementing this on your site? Drop a message at info@360webservices.com — we’d be happy to help you boost your site’s SEO and get those stars shining on Google!
